At e21, we focus all our energies and talents on providing comprehensive marketing communications programs that successfully integrate strategy, creativity, and technology. Whether you are an American company wanting to boost business in Asia, or an Asian company wanting to penetrate the US market, e21 provides a unique spectrum of services that can be tailored to meet your exact needs. All the services we offer can be provided individually, or integrated into 'wraparound' campaigns that effectively surround the target prospect with consistent and compelling messages.

Advertising

Approximately 1,000 new media titles are added each year to the plethora of US print vehicles available for advertising. Print media in Greater China now exceeds 30,000 titles. And with the revenues from e-marketing activities doubling yearly, e21 clients are also devoting more and more marketing dollars to building a strong online presence via the use of online advertising campaigns and keyword search programs. Once a media budget is established, e21's advertising professionals will devise a bold creative strategy to inform and motivate the target audience to buy your product using the optimum media mix. Direct Marketing campaigns can also be added when target audiences are relatively small and well defined.

Branding

No matter what industry you do business in, what type of product you offer, or where your target market is located, a branding strategy should be at the center of all your market communications activities. e21 helps clients define their 'whole' product and develop a unique marketing personality fashioned to promote increased customer recognition and brand preference. In addition to creating company and product trademarks, corporate ID systems, and tailored communications guides, e21's account planning team goes beyond the norm to help each client design its brand experience!

Channel Marketing

If your products are sold through a distributor or retail channel, you will generally need to work closely with your reselling partner to create programs and incentives to promote sales, and metrics to measure results. e21 will develop your channel campaigns efficiently and provide various field services to help you. We routinely work with US-based technology clients in Greater China on retail store detailing activities and field-conducted research to monitor product sell-through and end-user pricing. Our sales channel experts and extensive network of field staff are always ready to assist you with your next channel marketing program.

Conferences & Events

The Asian marketplace has become extremely active. If you're looking to initiate new business or expand your current corporate presence in China, Taiwan or Japan, e21 can assist you with comprehensive event planning and management services. Do you need a multi-city road show to introduce your latest product or service to potential resellers and/or government agencies? How about a tradeshow complete with new booth, staffing, attendee recruitment, pre-show and at-show promotions, plus attendee follow-up after the show? Or perhaps you are planning a 2-day user conference? e21's experienced staff will make everything run smoothly!

Public Relations

Today, the mantle of Public Relations falls over an ever-widening spectrum of activities including press conferences, press tours, multilingual press releases, product introductions, strategic alliance announcements, consumer contests, company spokespersons, new hires, etc. Young companies are often the most reliant on PR since they need to get noticed and accepted in their specific market, at the same time gaining the credibility necessary to attract new funding if, and when, needed. e21's international teams of talented PR professionals are always on the search for new and more effective ways to present clients in a positive framework.

Research & Planning

Someone once said, “If you don't watch out, you're liable to end up where you're headed!” With every marketing expenditure there is always some element of uncertainty. e21 believes that in order to minimize risk factors to the fullest, clients should spend a measured amount of their marketing budget on research and planning. Focus groups, customer surveys, Web-based bulletin boards, and even pre-launch pilot programs can be implemented by e21's specialists to preview customer response before that large investment is made. Results are carefully qualified and quantified before agency recommendations are made.

Web Services

Our creative teams will design your corporate Web site, write the site content, and provide all necessary back-end programming – we'll even show you how to use our e-Volve Content Management (CM) software effectively yourself so that your site can be updated or refreshed by non-technical, in-house staff. Sites are designed for both ease of navigation and user-friendliness. They can also be augmented with animations for product demos and other purposes. For more intensive campaigns, e21 will create Flash presentations, e-invites, promotional emails, banner ads, keyword search campaigns and more.